Transform Google Ads into a Real Growth Channel
We identify what scales, validate it fast, then expand profitably without destroying margin.
£10M+ managed · 50+ brands scaled · Month-to-month terms
Most eCommerce brands leave 60-70% of Google Ads revenue on the table:
What we fix
- Brand/non-brand traffic mixed (inflates ROAS by 40-60%)
- Product feed titles miss 60% of relevant searches
- Performance Max with no structure (black box spending)
- Conversion tracking broken or incomplete
How we fix it
- Separate campaigns, accurate attribution, true cost per acquisition
- Optimize titles for search visibility, custom labels for margin/stock
- Structured testing, clear performance data, controlled spend
- Enhanced conversions, verified purchase data, trustworthy numbers
| What We Fix | How + Why It Matters |
|---|---|
| Campaign structure | Separate brand/non-brand, split by product margin, configure bidding for profit not volume → you know true acquisition cost, can scale confidently |
| Product feed optimization | Rewrite titles for search visibility, set up custom labels (margin/stock/seasonality), fix data quality issues → show up for 3x more relevant searches |
| Conversion tracking | Connect Google Tag to Shopify/WooCommerce/BigCommerce, enable enhanced conversions, verify purchase data accuracy → trust your numbers, make decisions faster |
| Testing & optimization | Test bid strategies, audience layering, ad copy, product segmentation → implement winners, kill losers, compound improvements weekly |
Who this is for:
Good fit
- Generating £30k+ monthly revenue
- Shopify, WooCommerce, or BigCommerce
- Clear product margins
- Admin access to Google Ads + Merchant Center
- Realistic timeline (4-6 weeks to see results)
Requirements
- Monthly revenue: £30k+ minimum
- Timeline: 4-6 weeks for optimization results
- Account access: Admin level required
- Platform: Shopify, WooCommerce, BigCommerce (or similar with API)
How it works:
15-min diagnostic call → we review current setup, identify what's broken
48-hour audit → written doc showing problems + fixes + 90-day roadmap
Month-to-month engagement → 30-day notice either side, no long-term contract
Weekly async updates → Slack or email, performance data + changes made
Monthly strategy calls → 30 mins, review results, plan next tests
Common questions:
Why month-to-month instead of annual contract?
You shouldn't be locked in. If results aren't there or fit isn't right, you leave. 30-day notice either side. No hard feelings, no buyout clauses.
How is this different from hiring a big agency?
Direct access to senior-level expertise. No account managers, no junior analysts, no templated reports. We've managed £10M+ — your account gets that experience applied directly.
Do you guarantee specific ROAS or revenue numbers?
No. Anyone who guarantees specific numbers is lying or hiding something. What we guarantee: clean tracking, systematic testing, transparent reporting, and work worth more than you pay. Results depend on your product, market, and willingness to test.
What if our niche is really specific or unusual?
Good. Unusual niches often have less competition and clearer customer intent. The principles don't change — accurate tracking, structured campaigns, systematic testing. The tactics adjust to your market.
Why the £30k minimum revenue requirement?
You need established revenue to justify the testing cycles. Whether you're running Google Ads already or generating sales through other channels (organic, email, social), £30k+/month means there's proven product-market fit and enough margin to test profitably. We can start new Google Ads accounts or scale existing ones — what matters is you have a foundation to build on.