3.30am. You, in bed, typing:
About 8,540,000 results (0.42 seconds) · You only need one.
Senior-level Google Ads management for ecommerce. £10M+ in ad spend managed, tracking you can trust, and month-to-month terms — the person on the call is the person in your account.
Yes, the website is a search result. Occupational hazard.
The rabbit hole every founder falls down, annotated with what's actually wrong. After £10M+ of managed spend, the same four leaks show up in almost every account I open:
312 comments · Top answer: "Check how much of your budget is quietly buying your own brand name." · 2.1k upvotes · You've read this thread three times.
Add your assets and trust the system. Learning period: 6 weeks. Questions: none, please. Your budget: already spent.
Hack #9: bid on your competitors! Hack #14: emojis in headlines! Hack #17: we never checked whether any of this made money.
Google Ads says 412. GA4 says 267. Shopify says 391. Your bank account says something else entirely.
More budget through leaky pipes just means more expensive puddles. The work isn't secret hacks or a proprietary AI dashboard — it's the fundamentals, executed better than your competitors can be bothered to.
Everything below ships with every engagement. There's no "pro tier" — the tiers are how much you spend, not how much I care.
Brand and non-brand separated, split by margin, bidding tuned for profit — not vanity ROAS. Learn your real CPA, then scale with a straight face.
Titles rewritten for how people search, custom labels for margin, stock and seasonality. Same products, roughly 3× more relevant queries.
Enhanced conversions wired into Shopify, WooCommerce or BigCommerce and verified against real purchase data. Because you are betting money on it.
Bids, audiences, copy, segmentation — tested in a structured way. Winners kept, losers killed, every single week. Small edges, stacked.
You shouldn't have to trust a stranger from a search result — so the engagement is built so you never have to. Five safeguards, standard on every account:
The audit is free, written, and specific to your account — delivered in 48 hours and yours to keep. Judge the thinking before you pay for it. Take it to another agency if you like.
Everything gets built inside accounts you own — Google Ads, Merchant Center, the data, all of it. Some agencies hold accounts hostage when clients leave. Here there's nothing to hold.
Every change and what it did, written down in an update you can read in two minutes. No mystery edits, no "trust me, it's working" — just a record you can hold me to.
Month-to-month, 30 days' notice, both directions, no buyout clauses. When leaving is easy, the only thing keeping you here is this month's results — which is exactly the pressure I want.
Tracking is verified against real purchase data, so any third party you hire can check my work at any time. Encouraged, honestly — clean numbers are the whole product.
Behind the safeguards: a senior specialist with £10M+ managed, in your account personally — declan@ppcconvert.com, replies in under 24 hours.
Nobody's ever found what they needed on page 2. For the record, here's what lives there:
You'll meet the senior strategist exactly once. Her name is on the proposal. The intern's name is in your change history.
This site can't be reached · ERR_PROMISES_TOO_BIG
Last account activity: 47 days ago. Last invoice: this morning, on time.
Or refine your search — this works when:
How this actually goes — written as the browser history you're about to have.
Because you shouldn't need permission to leave. If the results aren't there or the fit isn't right, you give 30 days' notice and go — no hard feelings, no buyout clauses. Retention should be earned monthly, not signed annually.
At an agency, the senior person wins your business and a junior person runs your account. Here they're the same person. No account managers, no templated reports, no telephone game — £10M+ of experience applied directly to your account.
No — and anyone who does is lying or hiding the maths (see page 2, above). What I guarantee: clean tracking, systematic testing, transparent reporting, and work worth more than you pay for it. Results depend on your product, your market, and your willingness to test.
Good — unusual niches usually mean less competition and clearer intent. The principles don't change: accurate tracking, structured campaigns, systematic testing. Only the tactics adjust to your market.
Testing costs money, and £30k+/month means there's proven product-market fit and enough margin to test profitably. The revenue doesn't have to come from Google Ads — organic, email and social all count. I can start accounts from zero or scale existing ones; what matters is the foundation.
That never happens. Fifteen minutes gets you a straight answer about whether there's money hiding in your account — even if the answer is "you're fine, keep going."
Prefer email? declan@ppcconvert.com — replies in under 24 hours.